The success of social media lies in the right mix of fruitful strategies. A bad combination will simply lessen the traffic from targeted customers as opposed to attract them. In the event you devise your social media strategies such as social networking optimization on the basis of current trends, it is possible to increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in a article published by Forbes in line with the 2013 Social Media Marketing Industry Report.
Low Usage of Social Bookmarking Sites
According to the research reports, the use of social bookmarking sites has decreased to 10 % from 26 percent in 2011. This considerable drop of usage clearly indicates the fall of bookmarking sites. Although sites including Twitter, StumbleUpon, Reddit and Pinterest continue to be popular among marketers, most of sites (e.g. DIGG, Friendfeed) are nearly dying. Therefore, it’s not a good practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the sites that are most popular and perform the bookmarking very cautiously.
Decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are thought to be a powerful way to attract a large number of targeted customers at a time. The research report claims that around 80 percent of marketers are not interested in using the most favored daily deal sites including Groupon or Living Social for their campaigns in the near future.
Now people concentrate more about the considerable amount of returns which they receive from their purchases with time. Hence, it is advisable to use social network sites for long term marketing goals rather than daily goals.
Top Sites for Social media marketing Campaigns
Marketers using social media for marketing will obviously carry out social media campaigns (using social networking sites for promotion) for their products or services to attract targeted customers. The campaigns will probably be successful only if the kind of site is popular among absolutely free themes.
The research report suggests that marketers who spend more money than 40 hours weekly for social media marketing execute their campaigns more intensely through Google+, You Tube, Pinterest and Instagram compared to those who spend six hours or less a week on social media. Also, around 92 percent of marketers who’ve five or more years practical experience prefer LinkedIn than 70 % of marketers having less than five years of experience. Forum marketing has additionally decreased to 16 percent this coming year from 24 percent this year.
Around 67 percent of marketers are intending to increase campaigns through Twitter even though it is a slight decrease from 69 percent this past year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging since many suitable platform to master, which is the highest one accompanied by Google + (61%) and Facebook (59%).
Trends of B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook with a higher rate of 67% than other platforms. In the case of Business to Business (B2B) marketers, both Facebook and LinkedIn have equal most 29% each. Given below is the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.
B2B marketers utilize a more diverse selection of platforms compared to B2C marketers. Each of them do not completely utilize blogging and possess minimal You Tube usage.
If you are a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as the most popular social media platform. YouTube is the second largest search results, you can enjoy the benefits it offers by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have grown to be strong brands by using low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they have an opportunity to utilize SlideShare (belonging to LinkedIn). This social media entity can be used as generating leads for B2B organizations.
Fewer Check-ins Online
As per the research reports, there exists a decrease in the usage of geo-location services including Foursquare from 17% this year to 11% this year. These services allow check-in to your locations automatically online. The decline in these kinds of services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This can encourage people to check-in more.
If you are still following the old technique for social media marketing, then it is enough time to develop new strategies according to all these current trends. It is best to entrust this tedious task to some reputable social media marketing company that gives reliable social media marketing services rather than try implementing the techniques on your own.